Privacy Policy

1. Introduction and Data Controller Identity

ATHLETIQ LTD ("ATHLETIQ", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read this document carefully to understand our practices regarding your personal data and how we will treat it.

ATHLETIQ LTD is the data controller for the personal data collected through this website (https://athletiq.ink) and through our business services. As data controller, we are responsible for deciding how we hold and use personal information about you. We are required under applicable data protection legislation to notify you of the information contained in this Privacy Policy.

We are registered in England and Wales as a limited company. Our registered address is 19 Diamond Court Opal Drive, Fox Milne, Milton Keynes, MK15 0DU, United Kingdom. You may contact us regarding any data protection matter at devops@athletiq.ink.

This Privacy Policy applies to information collected through our website, through our contact forms, through email correspondence, and through the delivery of our services. It does not apply to any third-party websites that may be linked from our website, and we are not responsible for the privacy practices of those websites.

2. The Legal Framework

ATHLETIQ LTD processes personal data in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) as retained in UK law by virtue of the European Union (Withdrawal) Act 2018 and amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019, together with the Data Protection Act 2018.

The UK GDPR requires that personal data is processed lawfully, fairly, and in a transparent manner. It must be collected for specified, explicit, and legitimate purposes and not processed in a manner incompatible with those purposes. Personal data must be adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.

Data must be accurate and, where necessary, kept up to date. It must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed. Personal data must be processed in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage.

We identify and document our lawful basis for processing personal data before we begin processing. We do not process personal data unless we have a valid lawful basis for doing so.

3. Personal Data We Collect

We collect and process the following categories of personal data:

3.1 Information You Provide Directly

When you complete and submit our contact form, you may provide us with the following personal data:

• Full name
• Email address
• Telephone number (where provided)
• Company or organisation name (where provided)
• The content of any message or enquiry you submit

When you correspond with us by email, we will collect any personal data contained in that correspondence, including your name, email address, and the content of your communications.

When you enter into a contractual relationship with ATHLETIQ LTD for the provision of services, we may collect additional business contact information, billing information, and professional information necessary for the performance of the contract.

3.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information about your visit, including:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and platform
• Date and time of your visit
• Pages viewed and the duration of your visit
• The website from which you arrived at our website (referrer URL)

This technical information is collected through server logs and, where you have given consent, through cookies. Please refer to our Cookie Policy for further information about how we use cookies on this website.

3.3 Information from Third Parties

We do not routinely collect personal data about you from third-party sources. Where we do receive personal data from third parties in the course of a business engagement, we will process that data in accordance with this Privacy Policy and any specific data processing agreement in place.

4. Lawful Basis for Processing

We rely on the following lawful bases for processing your personal data, as defined in Article 6 of the UK GDPR:

4.1 Contractual Necessity

Where you have entered into a contract with us for the provision of services, we process personal data that is necessary for the performance of that contract or for taking steps at your request prior to entering into a contract. This includes processing contact information, professional details, and project-related information necessary to deliver our services.

4.2 Legitimate Interests

We process certain personal data on the basis of our legitimate business interests, where those interests are not overridden by your interests or fundamental rights and freedoms. Our legitimate interests include:

• Responding to business enquiries submitted through our contact form or by email
• Operating and improving our website and digital presence
• Maintaining records of business communications for quality and legal compliance purposes
• Protecting our business against fraud, security threats, and legal claims

We have assessed our legitimate interests and concluded that they are proportionate and that any impact on your privacy rights is minimal and justified in the circumstances.

4.3 Consent

Where we ask for your consent to process personal data — for example, when you tick the consent checkbox on our contact form — we process your data on the basis of that consent. You have the right to withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

4.4 Legal Obligation

We may process personal data where we are required to do so to comply with a legal obligation to which we are subject, including obligations under UK employment law, tax law, and other applicable regulatory frameworks.

5. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to enquiries submitted through our contact form or by email
• To provide the services described in our engagement documentation and service agreements
• To manage our contractual relationship with you, including invoicing and payment administration
• To communicate with you about service delivery, updates, and technical matters related to your engagement
• To maintain records of our business activities and client interactions for legal, regulatory, and quality assurance purposes
• To operate, maintain, and improve our website
• To comply with our legal and regulatory obligations
• To protect our legal rights and interests in the event of a dispute

We will not use your personal data for automated decision-making or profiling purposes that produce legal or similarly significant effects on you.

6. Disclosure of Personal Data to Third Parties

ATHLETIQ LTD does not sell, rent, or trade personal data to third parties for their own marketing or commercial purposes.

We may disclose your personal data to the following categories of third parties in the following circumstances:

6.1 Service Providers

We engage third-party service providers who process personal data on our behalf as data processors. These include hosting providers, email delivery services, and website infrastructure providers. We ensure that all such service providers are bound by appropriate data processing agreements and provide sufficient guarantees regarding their data protection measures.

6.2 Legal and Regulatory Authorities

We may disclose personal data to law enforcement authorities, regulatory bodies, courts, or other public authorities where we are required to do so by applicable law, where disclosure is necessary to comply with a legal obligation, or where disclosure is necessary to establish, exercise, or defend legal claims.

6.3 Professional Advisers

We may share personal data with our professional advisers — including legal counsel, accountants, and auditors — where necessary for the provision of their professional services to us. Such advisers are bound by professional duties of confidentiality.

6.4 Business Transfers

In the event that ATHLETIQ LTD is involved in a merger, acquisition, business transfer, or dissolution, personal data held by us may be disclosed to, or transferred to, the relevant parties. We will notify you of any such transfer in accordance with applicable law.

7. International Transfers of Personal Data

ATHLETIQ LTD is a United Kingdom-based company and primarily processes personal data within the United Kingdom. Where we engage third-party service providers who process data outside the United Kingdom, we take appropriate steps to ensure that any such international transfer is subject to adequate safeguards in accordance with UK GDPR requirements.

Such safeguards may include adequacy decisions made by the UK Secretary of State, standard contractual clauses approved for use in UK transfers, or other appropriate safeguards recognised under UK data protection law.

If you wish to obtain more information about the safeguards applicable to a specific international transfer, please contact us at devops@athletiq.ink.

8. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected and processed, and in accordance with applicable legal, regulatory, and business requirements.

The following general retention periods apply:

• Enquiry data: Personal data submitted through our contact form is retained for a period of up to two years from the date of submission, or until the conclusion of any resulting engagement, whichever is later.
• Client data: Personal data collected in connection with the delivery of our services is retained for a period of six years from the conclusion of the relevant engagement, in accordance with our legal obligations and limitation periods for contractual claims under the Limitation Act 1980.
• Correspondence: Email correspondence containing personal data is retained for a period of up to three years, subject to any specific legal or regulatory requirements applicable to the content of that correspondence.
• Website technical data: Technical data collected through server logs is retained for a period of up to 12 months.

At the conclusion of the applicable retention period, personal data is securely deleted or anonymised. We review our data retention practices periodically to ensure that we do not hold personal data for longer than necessary.

9. Security of Personal Data

ATHLETIQ LTD implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• Use of secure, encrypted communications protocols for data transmission
• Access controls limiting access to personal data to those who require it for their professional responsibilities
• Secure data storage practices with appropriate access restrictions
• Regular review of our information security measures and practices
• Procedures for identifying and responding to personal data breaches in accordance with our obligations under UK GDPR

Notwithstanding these measures, the transmission of data over the internet is inherently insecure. While we take reasonable steps to protect personal data, we cannot guarantee the security of data transmitted to our website. Any such transmission is at your own risk.

In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of natural persons, we will notify the Information Commissioner's Office (ICO) without undue delay and, where required, within 72 hours of becoming aware of the breach.

10. Your Rights Under UK GDPR

You have the following rights in relation to the personal data we hold about you, subject to the conditions and limitations set out in UK GDPR:

10.1 Right of Access

You have the right to obtain confirmation as to whether we process personal data concerning you and, if so, to access that personal data and receive a copy of it, together with supplementary information about our processing activities.

10.2 Right to Rectification

You have the right to require us to correct inaccurate personal data concerning you and to have incomplete personal data completed, taking into account the purposes of the processing.

10.3 Right to Erasure

You have the right to request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected, where you withdraw consent and there is no other lawful basis for processing, or where you object to processing and there are no overriding legitimate grounds.

10.4 Right to Restriction of Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data, pending verification, or where you have objected to processing on legitimate interest grounds.

10.5 Right to Data Portability

Where we process personal data on the basis of consent or contractual necessity using automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller.

10.6 Right to Object

You have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis. We will cease processing unless we demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or for the establishment, exercise, or defence of legal claims.

10.7 Rights Related to Automated Decision-Making

You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects on you. We do not currently engage in such automated decision-making.

11. How to Exercise Your Rights

To exercise any of your rights under UK GDPR, please contact us in writing at:

ATHLETIQ LTD
19 Diamond Court Opal Drive
Fox Milne, Milton Keynes
MK15 0DU
United Kingdom

Or by email at: devops@athletiq.ink

We will respond to your request within one calendar month of receipt. Where the request is complex or numerous, we may extend this period by a further two months, in which case we will notify you of the extension within one month of receipt of the original request.

We will not charge a fee for responding to your request unless your request is manifestly unfounded, excessive, or repetitive, in which case we may charge a reasonable fee or refuse to act on the request.

We may need to verify your identity before responding to your request. We will take reasonable steps to confirm your identity without requiring unnecessary documentation.

12. Right to Lodge a Complaint

If you are dissatisfied with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the United Kingdom's supervisory authority for data protection.

The ICO can be contacted at:

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We encourage you to contact us in the first instance if you have any concerns about our data processing practices, as we will endeavour to resolve any issues directly and promptly.

13. Children's Privacy

Our website and services are directed exclusively at business clients and are not intended for use by children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take immediate steps to delete that information.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of those websites. We encourage you to review the privacy policies of any third-party websites you visit. This Privacy Policy applies only to information collected by ATHLETIQ LTD through our own website and services.

15. Cookies

Our website uses cookies. For detailed information about the cookies we use and the purposes for which we use them, please refer to our Cookie Policy, available at cookie-policy.html.

16. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or other relevant factors. The updated Privacy Policy will be posted on this page with a revised effective date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data. Your continued use of our website following the posting of changes constitutes your acceptance of the updated Privacy Policy, subject to any consent obligations that may apply to material changes.

Where changes are material, we will take appropriate steps to bring them to your attention.

17. Contact Us

If you have any questions about this Privacy Policy, about how we process your personal data, or about exercising your data protection rights, please contact us:

ATHLETIQ LTD
19 Diamond Court Opal Drive
Fox Milne, Milton Keynes
MK15 0DU, United Kingdom
Email: devops@athletiq.ink
Telephone: +44 4945 690645

We are committed to working with you to achieve a fair and prompt resolution of any concerns or complaints you may have regarding our handling of your personal data.